Cost & Optimization
Clay Cost & Optimization Center
Understand and control what Clay actually costs: Actions, Data Credits, waterfalls, and the decisions that move them.
Clay Cost & Usage Calculator
Model your scenario: records, waterfall steps, BYO keys, plan tiers. Actions and credits stay separate, as they are billed separately.
Cost guides
Data credit optimization: the practical playbook
Where credits go, which levers cut spend, and how to keep quality while reducing cost.
Bring-your-own API economics in Clay
When connecting your own provider keys saves money — and when it does not.
Cost per usable contact: the metric that ends pricing debates
Define it, measure it, and use it to compare plans, providers, and workflows.