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Cost & Optimization

Clay Cost & Usage Calculator

Model Actions and Data Credits separately — including waterfall fallbacks, BYO API keys, and plan tiers. Based on published Clay pricing checked 2026-11-01.

Waterfall steps (per record, in order)

Expected calls model fallbacks correctly: a later provider only runs when earlier ones found nothing. Mark a step "always runs" when it is conditional/validator-style.

Bring-your-own API keys (optional)

A copy of the generated analysis will also be sent to ClayForEnterprises for recordkeeping. Avoid including confidential credentials or sensitive personal information.

Methodology

  • Actions bill platform usage — every enrichment call, AI run, and CRM/export op, per row. Data Credits bill marketplace data/AI. They are separate budgets and are never mixed here.
  • Waterfall expected calls: a fallback provider runs only when earlier providers found nothing (expected calls = cumulative miss probability); "always runs" steps run regardless.
  • Tier estimates use published plan tiers (actions tiers from 180K/yr upward; credits 2.5K–50K/mo), a 30% top-up premium beyond the largest tier, and ≈10% annual discount. Credit price starts at $0.05.
  • Assumptions versioned in data/clay-pricing.json, pricing checked 2026-11-01 at clay.com/pricing and university.clay.com. Actual bills depend on your account configuration and usage — treat outputs as planning estimates, not quotes.