Service

Clay Account Scoring & Qualification

Scores your team actually trusts, with documented weights.

The problem this solves

Black-box scores get ignored. Useful scores are documented, testable, and stable over time.

Common situations

  • You need tiering for TAM or ABM plays.
  • Existing scores are untrusted or undocumented.
  • Scores must sync to the CRM for routing.

Typical scope

  • Scoring model with documented inputs and weights
  • Test on historical outcomes where available
  • CRM write of scores as discrete fields
  • Recalculation schedule

Systems involved

Clay formulas/AI, CRM fields, enrichment data.

Deliverables

  • Scoring specification
  • Implementation with test evidence
  • Documentation of weights and refresh cadence

What we need from you

What “good account” means today, available data, how scores will be used.

Technical considerations

Scores that feed routing should be conservative at first — false positives cost rep trust.

How the request process works

  1. Submit the project form with your requirements (about 5 minutes).
  2. The CFE team reviews it and responds with scope and next steps.
  3. If there is a fit, you get a scoped proposal; if not, an honest referral to a better-fit resource.

Request this service

Describe your project — the form carries this service selection automatically.

Request an implementation proposal