Raw signals are noise. A signal workflow earns its keep when each alert arrives qualified, with account context, to a named owner.
Pipeline design
- Capture. Clay tracks job changes, promotions, hiring, company news and social activity for tracked accounts/people.
- Qualify. Not every job change is a buying signal. Define which role changes matter for your sale (e.g., new VP Sales at ICP accounts) and filter at the workflow level, not in the rep's inbox.
- Context. Attach account tier, recent activity, and suggested angle to each alert. An alert without context gets ignored.
- Route. Write to CRM owner, post to Slack with account context, or add to a signal-review table for weekly triage.
- Measure. Track which signal types lead to conversations. Kill signal types with zero outcomes; expand the ones that work.
Cost caution: signal tracking consumes Actions per tracked record. Qualify the tracked list before expanding it — tracking more accounts than you can act on is pure spend.
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